Ethical and psychological Egoism Essay Example for Free

Ethical and psychological Egoism Essay Egoism is the theory suggesting that the motivation and goal of a particular action is the self. Egoism in a general context has two variants, normative and descriptive. The concept of the descriptive variant suggests that egoism as a factual description of human affairs and cannot be described any other way (Moseley, 2006). The normative side gives a conception that individuals should be motivated, without consideration to their current state of motivation (Moseley, 2006). The two variants conflict in principle alone which insinuates a debate on the rightness or wrongness of particular human acts throughout history. Ethical Egoism Ethical Egoism is a normative ethical standpoint which implies moral people should act in accordance to their self-interest. Ethical egoism has three formulations; personal, individual and universal (Waller, 2005). Individual ethical egoism stresses that a person should do what is most beneficial to them (Waller, 2005). Personal ethical egoism suggests that actions should be grounded on a persons own self-interest without concern to what others around him should do, while the concept of universal ethical egoism holds that everyone should act in the basis of their own interests (Waller, 2005). All in all, virtues that suffice an individuals self-interest is egoistic, otherwise it is non-egoistic (Waller, 2005). The strong version of Ethical egoism suggests that the promotion of an individuals own good is moral, not promoting ones own good is deemed as immoral (Moseley, 2006). The weak version still holds that morality is the promotion of ones own good, however, it does not necessarily mean that it is immoral (Moseley, 2006). There are just implications of conditions that the evasion of personal interest has a possibility to be moral (Moseley, 2006). Psychological Egoism Psychological Egoism, on-the-other-hand, posits that every human action has an underlying selfishness, and even altruistic acts have inner selfish motivations (Hazlitt Cook, 1991). Psychological Egoism is a form of egoism under the descriptive variant, suggesting how people should go about themselves. The principles of psychological egoism and its assumtive nature are acquainted to several criticisms that are very crucial (Moseley, 2006). The fallacy of Psychological Egoism  The detractors of Psychological Egoism ground its fallacy on the rejection of the notion that the theory is flawless, that it is structured in such a way that it cannot be approved or disapproved (Hazlitt Cook, 1991). It is evident on the Psychological egoists advocacy that altruism is a mere act of acquiring a good feeling for doing altruistic actions. In a broader scenario, the person doing an act, either selfish or unselfish, is doing what interests him or her which makes the act ultimately selfish (Moseley, 2006). In another note, the fallacy of psychological egoism lies in the suggestion that people only do what makes them feel good. In this context, the description of a Psychological Egoist may project an unselfish person (Moseley, 2006). Furthermore, there is confusion in the concept of psychological egoism found in the object of desire and the subsequent results of the fulfillment of that desire (Moseley, 2006). The Difference between Psychological and Ethical Egoism It is of vital importance to distinguish the two from one another since the two forms of egoism conflict in advocacy, motivation and goal. Ethical Egoism per se, postulates that the promotion of an individuals own good conforms to the standards of morality (Waller, 2005). In contrast to the Psychological Egoist claim that focuses on how people act, not on how they ought to act. The doctrine of motivation for Ethical Egoism lies within self-interest, while Psychological Egoists are motivated by the rational self-interest, even in an act that tends to be altruistic in nature. Self-Interest and Selfishness Self-interest is defined as an agent that stimulates an individuals concern over a particular issue or matter. Self-interest is the element that governs human action. Selfishness, meanwhile is the devotion to satisfy ones own end and interest. It is simply an individuals concern for personal welfare. Philosophically, the two terms may be synonimous to each other as the two terms may refer to the placement of personal needs above others, however, self-interest and selfishness can be deemed independently as self-interest is a subjective element in a persons perspective which can be directed to the self or for others.

Human Resources Essay Example for Free

Human Resources Essay There are quite a few differences in which the knowledge theory in different professional settings such as educational, human resources, service, etc. can be manifested. This human resource outline will incorporate three major contextual levels, with the first level addressing knowledge theory themes, the second relating aspects of that theme, and the third denoting the organizations to which they apply. According to the theory of knowledge that was introduced by Kant, it is a product of doubt and this theory helps us to distinguish right from wrong after examining the things that can be trusted and ones that cannot be trusted. Differentiating data and inferences is something debatable and the philosophers believe that this distinction is illusory and that all knowledge can either be immediate and derivative. (Theory of Knowledge. info, n. d. ). Definition of knowledge The way that we should use in order to impart knowledge is important. For this, we have to make the other person belief that knowledge is true, furthermore the words that we use to impart that information play a very vital role. The behavior of the people in the work settings can then be judged after which they analyze the truth in the logic and it should not be vague, however people in different work settings might react in a different manner. Data Data is basically raw information and knowledge can be a characteristic of behavior that can be mental or physical. Methods of Inference The important forms of inference for theory of knowledge are those in which we infer the existence of something having certain characteristics from the existence of something having certain other characteristics, furthermore there is a probability if the knowledge might be true or false as well as limitation of variety. We acquire knowledge from our surroundings, our past experiences, our perceptions about certain things, etc. Our understanding is also affected by how we take the things. One of the problems that occurs due to the theory of knowledge is what knowledge is or what it comes from or is there any such thing actually present or not, therefore this fact is somehow true that different professional settings have different theories of knowledge. Educational Setting The knowledge theory theme in the educational setting would have the basic need to impart knowledge to the people who come to seek education. People educate themselves for the sole motive of seeking more information and knowledge so that they can develop a core competency over the others. Examples of such a setting can be any school, college or university. Other than a formal educational institute, people also learn a lot at their work especially in the learning organizations. (Christner, Freeman Mennuti, 2005). Human Resource Setting The duty of the leader is to make innovation and the leader must know all the basic requirements of being an HR manager. He should have the skills of hiring and selecting new candidates after which he must evaluate which ones to select and these which ones to train once they are selected. Just like the strategy that is adopted by Wal-Mart does i. e. selecting the right candidate for the right position is one of the essential needs of an organization and after the selection; the leaders should encourage their juniors to suggest ideas that could lead to creativity and innovation. Furthermore, it is essential for the organization to reward its employees and to support along with proper amalgamation. This will ensure that the processes are applied to the organizations. This is because an organization is big or small; they need an HR department to manage their human resources well. Evans, 2003). Service Setting In the service sector, knowledge is the main thing on which these types of work setting exist. Services are intangible in nature and so they cannot be seen or touched, however they can be felt and the customer can measure the performance of a service by determining how much satisfied he is with the services that were being rendered to him. The US economy is mostly based on the services. Most of the US citizens work in the service sector. Examples can include doctors, consultants and teachers, etc. Conclusion While comparing the differences of how knowledge theory is manifested in educational, human resources, service settings, it is thus clear that all three require different theories and knowledge to operate. Educational setting enables us to examine how knowledge can be applied in an organization and this can be done by using knowledge management techniques that help in better decision making and better way of communication that leads to enhancement. Human resource setting is basically how to manage the human skills while service setting is about the ambience and physical environment in which a service occurs and is also called services cape.

Strategic Plan For The Chronicle Gazette

Strategic Plan For The Chronicle Gazette The goal of the consultant report is to indicating the problem of steady decline in subscriptions to the paid newspaper not only in metropolitan area and affecting the whole industry. Advertising revenue has also dropped due to advertiser had diverse their ads in different way such as TV broadcast, CNN, CCTV, Internet etc. This report is to offer the management of The Chronicle Gazette a strategic vision of where the newspaper publishing industry stands today and where it is headed over the next decade also propose strategies the newspaper can investigate to survive in the new business environment. State of the newspaper The Chronicle Gazette subscription had been fallen by 35% and also advertising revenues also dropped by 28% in past eight years. Refer to Newspaper Association of Americas, newspaper circulation had start declining from year 1993 and keep go on comparing with the index of 2008, there have around 22 % of circulation was gone. [Total Paid Circulation: Source: Editor and Publisher International Yearbook: http://www.naa.org/TrendsandNumbers/Total-Paid-Circulation.aspx, accessed on 1st Feb, 2010] For the advertising revenue have starting to share progressively with internet publishing during year 1997 and the proportion of the total advertising volume had kept increasing comparing with 1997 and 2005 data, there have around 13 times increase of Internet advertisement in volume. Also from the chart we can see the newspaper advertising revenue keep decreasing and Internet advertising revenue keep increasing simultaneity hence that Internet had absorb part of the lose in newspaper ads. [Advertising Expenditures: http://www.naa.org/TrendsandNumbers/Advertising-Expenditures.aspx, accessed on 1st Feb, 2010] [Online advertisement revenue:- http://www.brianmcdaniel.org/2009/04/06/will-online-ad-revenue-beat-newspapers-in-2011/, accessed on 1st Feb, 2010] According to The New York Times Company reports 2009 Fourth-Quarter and Full-Year Results, although the groups revenues had increased from 21.8% to US$36.3M from US$29.8M but look into the details on the advertising revenues had dropped around 25.3% to 30.2% compare with year 2008. The group major revenues income healthy gains in both Internet cost-per-click and display advertising and also in other form of digital advertising to offset the other lose. [New York Times Press Release: http://www.nytco.com/pdf/4Q_2009_Earnings.pdf, accessed on 13th Feb, 2010] Referring to the Newscorp 2009 annual report, we can indicate that all the media revenue and the operating income had dropped which may lead by Global economic recession reason. The data also showing that the newspaper industry had affected obviously including The Wall Street Journal the worlds leading business publication. The Wall Street Journal had diverse their business in different area such as enhancing their publishing and advertisement in digital ways and providing different type of subscription to attract more reader and also providing specific personalize information for particular group. Improving the quality of contents and report in more in-depth to build up reader loyalty and convenience. [http://www.newscorp.com/Report2009/media/Newscorp_2009_annual_report.pdf, accessed on 15th Feb,2010] Company objective 3.1 External assessment Economic downturn forced newspaper to cut costs due to massive revenues decline as a result of global economic downturn. In October 2008, advertising revenues from New York Times Media Group had dropped 15.3% as compare to the same period in 2007. Social and cultural have no much change recently as people are still willing to pay for newspaper and having circulations. According to the Newspaper Demographic Analysis, the daily and the Sunday readership allocation pattern are mainly focus on Adults over 55 since they can have more leisure time and get used to read newspaper every day. Demographics of American Newspapers pattern can classifieds as below:- The Wall Street Journal is read by the people who run the country. The Washington Post is read by people who think they run the country. The New York Times is read by people who think they should run the country and who are very good at crossword puzzles. USA Today is read by people who think they ought to run the country but dont really understand The New York Times. [http://bitsandpieces.us/2008/07/13/demographics-of-american-newspapers/, accessed on 2nd Feb, 2010] [http://sify.com/finance/economic-downturn-forces-us-newspapers-to-cut-costs-news-default-jeguQJbdihc.html , accessed on 2nd Feb, 2010] [http://www.nnnlp.com/newspaper-demographics/, accessed on 2nd Feb, 2010] Political arena is a large influence upon the regulation of newspaper press freedom of those reported content and the business trading agreements of the region or national or in the state and also for EU, NAFTA, and ASEAN if the newspaper will press outside the state. Economic factors such as the demand and supply or the newspaper industry in both short and long terms, market positioning and the pricing also need to be considered. Social and cultural influence the perception of the newspaper contents and acceptance and what can attract reader to increase the circulation, consider the time will the reader spend on reading that and the layout arrangement of those content and the ordering. Identify the role of men and women within the society and get used to concentrate the aim of selling those people. The main factor affecting newspaper industry is Technological force Internet and other digital media. Being with the digital age, most of the information had been merge or migrate into the virtual world Internet. People can easily found the information they required for simple a click; some of the information can be accessed by free. One of the major revenue incomes for newspaper industry is advertisement which currently affected by the new challenge of Internet advertisement. Advertiser had starting to switch their advertisement from the traditional print out on newspaper to other media like TV, Fall ads, Road show on the public transportation and the Internet web-site. Recently, the pop-up advertisements from the Internet web-site are quite popular and some of the major search engine and newspaper web-site had enrolled as well. At the mean time, that advertisement income revenue had keep increasing rapidly and become the major parts of earning for those companies. The major advantages of the online advertisement is the advertiser can sell their services or product in text mode, colorful graphic mode, animated flash graphic or even can record a short video clips with sound for attracting audiences and enhance their perception and image. Referring to the New York Times president and CEO Janet Robinson said their coming business strategy is to enhance their digital platform and planning to introducing a paid model for NYTimes.com in 2011 to create additional revenue stream. Hence that other competitor in newspaper industry is exploring other publishing media to maintain their robust advertising business and attracting other new business partners. Competitive Force Porter five force analysis:- [Source from: http://upload.wikimedia.org/wikipedia/commons/thumb/6/66/Porters_five_forces.PNG/800px-Porters_five_forces.PNG] Porters Five-Force model can be use to analysis the newspaper industrial competitive environment. Threat of new entrants of newspaper publishing can be define as low to medium since the scale economies in the production and sales of newspaper had took advantage by the major newspaper distributor. Some famous brand of advertisement will only post on the popular newspaper and never shown in others. Product differentiation cannot take part in it newspaper industry since the product itself is indifferent and non-standard one. The major entry barriers in newspaper industry is the entry capital is relative high although government have no or less barrier to such industry but the equipments such as camera, printing machines, video recorder are expensive. Also the benefits of associated in newspaper industry is low and also the current distribution channel is almost occupied by other major newspaper. The amount of daily copies is high so the cost per copy of the major newspaper is low and its hard to compete with them. Small entrepreneurs have difficulty obtaining supermarket shelf space for their publishing because large retailers charge for space on their shelve and gave priority to the established publishers that can pay for the advertising needed to generate high customer demand. Switching cost is low since the readers had build up loyalty with the current subscribed newspaper and take comfortable of their printing layout and its hard for them to switch to read another newspaper easily. Bargaining power of customer is relative high since there have many other sources to get information from others like Internet, free newspaper which distribute on the street or cafà © and also from train station. Also its un-different and non-standard product which reader can easily found another similar product in the market like NY Times, WSJ, etc. Customer affect an industry through their ability to force down prices and inter-related because they purchases a large proportion of the newspaper and they have potential to integrate backward of the newspaper contents. Alternative vendors of newspaper are plentiful because newspaper is standard or undifferentiated, customer can choose among many newspaper providers and switching to read other newspaper cost is very little or zero. Once the paid newspaper is unimportant to the final quality and customer can be easily substituted it with free newspaper distribute among on the street daily so it make The Chronicle Gazette revenue keep de clining. Bargaining power of suppliers can be classified as medium to high since the important input for issuing newspaper like paper and ink supplier is dominated by a few companies only buy they sells to many. Meanwhile paper, ink and printing factory are unique which had built up a strong relation in between thus switching costs existed. Supplier are able to integrate forward or backward compete directly with their present customers like newspaper company can forward to investee in newspaper or other publishing firm or vise verse. Threat of substitute product can classify as high since we may notice that the up-trend of online publishing a rapidly increase and the cost-performance ratio comparing with traditional print out newspaper are relatively low and also the content update are most in time and interact. According to Michael Porter, Substitute limit the potential returns of an industry by placing a ceiling on the prices firms in the industry can profitably charge. Extent that switching cost is low so substitutes may have strong effect on industry. Customer are switching they platform to read the news from traditional paper printed newspaper to the online version or other free distribute newspaper and sharing the profit in the industry. Rivalry among industry is high since we may note that the newspaper industry wide revenue trend is down and not only in The Chronicle Gazette, it also affects New York Times, WSJ as mentioned. Referring to the New York Times Company 2009 Full-year report, their total revenues were down 11.5% which show that the top U.S. newspaper is also affected by economic recession and also the new internet revolution. Some type of competition such as price cut is typically highly destabilizing are likely to erode the average level of profitability in newspaper industry like Apply Daily firstly launch in HK and just sell at $2 when other traditional selling at $5 which erode the whole industry profitability. [Internet user trend :-http://www.c-i-a.com/internetusersexec.htm, accessed on 15th Feb,2010] 4. Internal assessment 4.1. Organizational processes and structure 4.2. HR capabilities Publisher The publisher is responsible for all of the operations procedure of the newspaper in both editorial team and business team. The main duties and aim of the publisher is to monitor that the newspaper run financially healthy and smoothly. Editor The editor is responsible for all the content of the editorial newspaper and monitoring the budgets and cash spent by the editorial and other supplementary of the newspaper. The publisher and editor usually is the same person. Editorial page editor The editorial page editor is responsible for the editorial page, supplementary page and also the op-ed page for the newspaper. Those pages are the letter printed on the editorial pages like letters to the editor, columns by syndicated columnists and guest columns by local people or oversea senders. Managing editor The managing editor is the person who handle and monitor the day-to-day newspaper production and also for the online version as well. City Editor The city editor also called the metro editor whom is in charge of the news coverage of the metro-area in which the newspaper is located or distributed. This position is the most important staff for collecting and analysis the news happened in that area. The city editor usually got the largest portion of staff and assigns most of the local news reporters within a organization. Chief copy editor The chief copy editor is in charge of the newspapers copydesk. The people on the copydesk read news stories and sometimes stories from other sections like through internet to make sure they are written according to the newspapers industry standards legally. The chief copy editor can make the final decisions about the copy contents and who is in charge of the staffing of the desk. Copy editor The copy editor especially well trained to read the stories that other have written and make sure they conform to the rules of grammar and style. A copy editor also performs headlines writing and performs other duties that help produce the newspaper every day. Photo editor The photo editor is not a photographer although he/she is often the case that the photo editor is a promoted from photographer previsely. Photo editor assign photographers and helps select the most outstanding photos that the newspaper will prints. Photographer The photographer takes pictures of local or oversea news events for the newspaper. Photographer have a variety of assignments each day. Larger newspapers have sports photographers focusing on those event. But in order to cut cost, most newspapers photographer will assigned to shoot not only sports stories and sometime will assign for special event shooting.. Graphics editor The graphics editors is the head of the graphics department sometimes also the art department. This editor is in charge of all of the graphics and illustrations produced for the newspaper and online version. Graphic reporter The graphic reporter perform researches and designs informational graphics that support news stories for the newspaper. A graphic reporter is an expertise in graphic forms as well as 3D flash animated graphic and must be able to associate the information that can be used to build graphics. Reporters Reporters are assigned to all the sections of the newspaper to gather news from anywhere. They gather information about events and subject that the newspaper editors had choose to cover. Reporters must know how to find the useful information, skill for interview people, professional sight for observe events and write the information they gather in a way suitable to the paper. 4.3. Financial position Revenues are down across the board caused by information is now freely available to the public through the internet. Traditionally news and advertisement are mainly publish in newspaper since newspaper is the major source for getting news around the state or worldwide and also including the advertisement. But nowadays, those information can be freely access through internet and to be more up-to-date information can be reach easily in many other interacted presentation like real time camera of the news location, promoting product with movie clip and sound demonstration and also for example mobile phone, manufacturer starting to use Flash 3D to model the real phone with all feature for reader to try out the new feature and functions of the phone in order make purchasing interest. Advertising market had being share with Internet and other media like television pay TV etc 4.4. Marketing/sales capabilities The recent marketing trend switching to publish news and other advertisement through Internet and other interactive media. Sales revenue source had switch from newspaper copy to internet base in recent few years. Referring to the New York Times 2009 annual report, newspaper advertising revenues had dropped dramatically and lucky they had develop an online version and trying to adopt the loses from newspaper advertisement and luckily they had get successful reflected by their annual report. The Chronicle Gazette already had a sales team for handling customer advisement and we only have to restructure those them and make necessary investment on those equipments required for digitalize publishing through Internet or television. Sales capabilities are possible as Chronicle Gazette got strong customer base and both parties had need to keep abreast of the latest technology and also can adopt another segment of customer in order to widen the vision and services base. Also its the only way can make survival in this industry as its the trend of the coming future. 4.5. Operational capabilities Operational capabilities can be viewed by value-chain analysis to determine the competitive advantage of Chronicle Gazette, since Chronicle Gazette is a leading newspaper in a major metropolitan area and reaching paid circulation of 225,000 customers and ranked as first-rate newspaper over the years which mean they had built up a strong loyalty with reader. Considering the outbound logistics which approach the newspaper can be distribute on time to the retailer and also can deliver the internet version simiutainstly for subscriber. Inbound logistics like material- paper and ink can deliver to printing factory on time to reach Just-In-Time production is the aim. Operation can be make more efficient like utilize the use of Internet and E-mail to deliver the reports and photos to central office for press release in order the shorten the time and cost. Quality of the reported contents and advertisement must be reviewed by chief editor before press release, organize a clear workflow for e ach department to avoid any job duplicate and make it work with procedure smoothly. Currently Chronicle Gazette have no online version, IT capability require to implement and fund may require for investage in IT equipments like servers, internet access, web-site designer and cam-recorder etc., security issues may also need to consider since some confidential and privacy content may easily expose through internet and somehow each subscriber got different limits of access authority which related to their payment level or country. 4.6. Strengths and weaknesses Here is the SWOT analysis listed the evaluation of those opportunities and threats in the business environment. Strengths Opportunities Stay at the leading newspaper in major metropolitan area. High circulation rate and won awards for their hard work over the years. Loyalty built up with readers. Traditionally style enjoyed with readers. Setup online version to compete with other newspaper. Providing discount subscription fee for online user to attract customer. Weaknesses Threats No online version of newspaper. No animated graphic and video clip features. Release time restriction due to its printed material. Insufficient on online publishing experience. Online page layout may not be accepted by old customer. High investment for IT equipments. 5.) Marketing Strategy Recently Chronicle Gazette only sold at retail stores, counter and shop which covered in major metropolitan area and being a leading first-rated newspaper in those area. Providing web based newspaper for online subscription with discounted price. Providing some free news headline to attract customer and web-surfer to read in-depth and make them hungry for details thereby to become a subscriber. Also offering classified subscription for subscriber to select what they want to see and removing other unwanted news materials by their account. Setting up a loyalty program for contact base subscription such as subscribe for 2 years will have 20% discount and 1 year with 10% discount offer from Chronicle Gazette. The 24 hours online version of Chronicle Gazette can be update periodically like 2 to 3 hours for the latest news which can have additional photos and video clips for more details. In order to take care of the blind people, vocal news report can be also available in the online version. Customize page layout can be personalize to display what they want in the main page and also welcome for subscriber to provide suggestion and new for the editor. Student subscription in very attractive price and arrange delivery service to their school after the peak hour so that we can utilize the uses of our transportation team and also can maintaining worker have available job to draw the social responsibility out. Additional student supplement post can be attached which those report can be directly related to student or submit by school tutor and student. Q A forum and some education quiz can be containing in the supplement for enhancing the knowledge of student. Meanwhile we can provide the market requirement for specialist and business trend analysis for student to plan their future job direction. Those attractive package offered to student can build up loyalty and attract them for subscription after graduated. Strengthen with the connection with Newspaper Association of America for those domestic and oversea newspapers, commercial radio and television broadcasts which have a great opportunity for corporation. Those representative can share the hardship in their group and other organization may providing suggestion and experience to get survival. All sales strategies through this multi-channel/direction approach with different price strategies can utilize our current asset and production capacity and showing that we have care in all level of people. 6. Steps for The Chronicle Gazette to deal with challenges The step for The Chronicle Gazette might take in order to deal with the challenges can have the following:- Short-term plan which react within one year: Implement the online version of chronicle Gazette and consult with I.T. specialist for setting up the first release. Investigate on those equipments and make necessary funding and financial plan. Strengthen the current Sales Marketing team to adopt the new challenges and providing I.T. training and explanation for all staffs. Reduce the redundant staffs and suggesting early retirement for elderly staff with attractive scheme. Promoting saving of office electricity, paper and other equipments and cut some un-necessary expense from staff which will not affect their normal report activities and operation. Promoting direct sales of the newspaper with delivery service together with the discount price. Attracting more customers for pre-payment to increase the company cash flow for further implementation. Introducing the coming online version and interactive advertisement for old and current advertiser and show them the coming trend and advantage for those advertising media and plan for coming development. Launching a free copy version to increase the customer base and coordinate with advertiser to providing their product discount coupons to achieve win-win situation. Increasing the content of the newspaper such as putting additional recruitment ads, Buy sell, student special column etc to widen the reader base. Distributing the newspaper oversea with localize news and report which seek for a way to develop oversea market. Contact those colleges and university to promoting student version newspaper with supreme discount price with delivery service to increase the reader base and build up the future loyalty. Long-term plan which react for two to five years: Review all the department staff job nature and review their education background and working experience to evaluate their job performance and provide necessary opportunity to increase his/her productivities. Aim to cut down the operating expense by 10% to 30% gradually. Re-structure the organization and management team to work more efficiency and know how to work smart in all level of staff. Increase more customer base through different media like the online version and distribute version. Also trying to sell the newspaper for oversea customer. Special free newspaper distribute in crowd business area like Metro, Headline to attract customer/readers. Advertisement revenue may increase in such distributing channel. Enhancing the online version of Chronicle Gazette with fully graphic base and containing real time video news report. Online translated version can be enjoyed by different country people. Vocal version can be implementing for blind people and showing how we approach to take the social responsibility. Attracting different advertising agent and provide them for continuously advertisement placement with discounted price. New report topic and keep expanding into state-wide and foresee the trend to entry to worldwide market instead of regional newspaper. Employing some young people for form a young group for innovation, brave topic publishing. Closely work with the young people trend in order to think and make creation for sharing with readers. Both short term and long term strategies need to implement together which can help Chronicle Gazette to gain back to lose portion of revenues and develop many other income source. I.T. affect not only in the newspaper industries and it affect the entire world already. Currently we stay with information age which most information can be found easily through internet so we must provide reader a correct way and attitude to analysis that information and to recognize the validity. 7. Conclusion Chronicle Gazette revenue downturn due to the losses of the advertising income. Advertiser switching their advertise media from the traditional newspaper to other broadcasting and Internet. In order to capture the lose market share, Information technology required to implement for online version of newspaper and capture back the advertiser to use or service and wide distribution channel. Both short term and long term strategies plan are helpful to make Chronicle Gazette survive and even getting better than before. Keep an eye for the market trend and innovation is the key point to make the business success. To broaden sources of income and reduce expenditure are already true to make the business more successful.

My Photo Album :: Writing Education Teaching Essays

My Photo Album Overheard at University College London: "Because when you write this way- with this pomp and circumstance covering for any substantive thought- you aren't fooling me"...... CRASH. "OUCH! Old son- you seem to have just thrown me out a window!" If I had been given this little lecture by Mr. Pomp and Circumstance, the previous scene is what would have been witnessed. I would have thrown him out a window for two reasons. First and foremost, he sounds like an obnoxious, holier than thou prick. Second and more importantly, everything he said is right on the mark. As they say, "the truth hurts." He seems to have the ability to see through my themes and realize that I am really not saying anything at all. I like the concept that our previous work is just like an old photograph. Needless to say, I have a few photographs in my collection which I might want to hide under the bed. As I page through my photo album from college, I notice that I seem to be wearing the same outfit in almost every picture. Let's just look at a few. "By becoming acquainted with the Pardoner in both the general prologue and the prologue to his tale, we become aware of his hypocritical nature. In his prologue, we find that the Pardoner is a very immoral person." Yep, that one was taken just outside of a class on Chaucer. Look at those nicely pressed khaki slacks and that perfectly ironed shirt. I can't believe I'm standing with my hand pressed to my chin deep in thought. I don't think I ever noticed those people from English 220 snickering in the background before. Here's another good one. Lanham would have a Paramedic field day with this one. "Lawrence Frederick Kohl's book, The Politics of Individualism is at once an account of America's political turmoil in the Jacksonian era and an interpretation of the relationship of these political views to the psychological nature of the American citizen during the era. In this account of the Jacksonian era, the reader is able to recognize the framework for the politics which will dominate the nineteenth century." I think this one was taken outside Gerry Schnabel's history class. That looks like my Chaucer outfit again. I used to wear that outfit for every occasion which I thought was important. I can't help but notice that it doesn't look like there is anything behind that outfit.

The Scarlet Letter Essay -- Literary Analysis, Nathaniel Hawthorne

Sin. The word itself is synonymous with evil, shame, and a host of other negative connotations. Everyone sins. Still, each individual copes with his or her sin uniquely. Do they burrow their ignominy inside or do they confess their wrongdoing? Which one is more preferable over the other? Author Nathaniel Hawthorne takes a stab at answering some of these profound life questions in The Scarlet Letter. Through the events that occur in the lives of the characters Roger Chillingworth, Arthur Dimmesdale and Hester Prynn, Hawthorne conveys his opinion that confessing and repenting sin is better than hiding sin. Roger Chillingworth’s character serves to represent the detrimental side effects that are conceived in a life as a result of continuing in sin without confessing. Chillingworth realizes what he has become due to his sinful vengeance when he says, â€Å"No life had been more peaceful and innocent than mine; few lives so rich with benefits conferred. Dost thou remember me? Was I not, though you might deem me cold, nevertheless a man thoughtful for others, craving little for himself, -kind, true, just, and of constant, if not warm affections? And what am I now? I have already told thee what I am! A fiend!† (Hawthorne 118). Roger is enslaved by his desire for revenge towards Dimmesdale, and in doing so, transforms himself from a wise, peaceful man, into a revenge-driven monster. In fact Hawthorne writes that, â€Å"This unhappy man had made the very principle of his life to consist in the pursuit and systematic exercise of revenge†¦Ã¢â‚¬  (177). During Arthu r’s death scene Roger has, â€Å"†¦a blank, dull, countenance, out of which life seemed to have departed† (Hawthorne 175). He also explains that, â€Å"†¦old Roger Chillingworth’s deceas... ...nt as each of the men feel in their own hearts. While Dimmesdale’s extreme depression most likely causes his fatal disease, Chillingworth’s vengeful attitude towards Arthur mutates him into a gargoyle whose sole purpose is to frighten away any joy that may exist in Dimmesdale’s life. On the other hand, Hester emerges victorious in the denouement of the tale, counseling countless other hurting women and successfully raising a daughter, Pearl. There is no doubt that Hawthorne utilizes the incidences in the lives of Arthur, Hester and Roger to illustrate that keeping your sin from the rest of the world is not the way to go, and that, to receive the most from life, like Hester, you must confess your sin. In the words of Nathaniel Hawthorne-â€Å"Be true! Be true! Be true! Show freely to the world, if not your worst, yet some trait whereby the worst may be inferred!† (177).

Essay --

Ben Franklin himself said, "They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety." There are two subjects essential to this warning, the oppressive overbearing authority and the people who are willing to sacrifice their liberty for security. There are for possible outcomes with these two subjects: 1. The people of the nation have an attitude that does not allow a domineering government, thus out of fear no domineering government arises. 2. The people of the nation have an attitude that does not allow a domineering government, nevertheless a domineering government arises under radar. 3. The people of the nation have an attitude that allows themselves to be dominated, thus a domineering government arises. 4. The people of the nation have an attitude that allows themselves to be dominated, a domineering government however does not arise. Opportunity is a time or set of circumstances that allows for a possible action to occur. Given the opportunity, a domineering government will arise History will repeat itself, it has time and time again. Utopia is virtually impossible by its very definition as applied to the philosophy of today. The inevitable outcome of all organized systems is thus the enslavement of the human majority and the eventual revolution of a new system. Thus outcomes number two and three are most likely to happen eventually. The question remaining is thus, how can a nation prevent a domineering government for the longest time? This is outcome number one comes into play; a democratic system is by its very design meant to prevent a domineering government from arising. Outcome number four is the most unlikely to happen becau... ...ew act and lead it down a path it was never meant to go. The people of the United States are now more than ever willing to sacrifice their liberty for security. Dependency on government leads to a loss of personal liberty. The government should seek to make the people more independent and less reliant on social welfare programs. The fact that we see more dependent people now than ever before is a sure sign that U.S. citizens are sacrificing their liberties for security and comfort. We are not necessarily meant to live a comfortable lifestyle. Such a life would chock the freedom's that make hero's out of men. We need to separate the definition of peace and the definition of comfort as it applies to a people's own independence. The attitudes of the people who will allow themselves to be dominated is by far worse than a domineering government. Essay -- Ben Franklin himself said, "They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety." There are two subjects essential to this warning, the oppressive overbearing authority and the people who are willing to sacrifice their liberty for security. There are for possible outcomes with these two subjects: 1. The people of the nation have an attitude that does not allow a domineering government, thus out of fear no domineering government arises. 2. The people of the nation have an attitude that does not allow a domineering government, nevertheless a domineering government arises under radar. 3. The people of the nation have an attitude that allows themselves to be dominated, thus a domineering government arises. 4. The people of the nation have an attitude that allows themselves to be dominated, a domineering government however does not arise. Opportunity is a time or set of circumstances that allows for a possible action to occur. Given the opportunity, a domineering government will arise History will repeat itself, it has time and time again. Utopia is virtually impossible by its very definition as applied to the philosophy of today. The inevitable outcome of all organized systems is thus the enslavement of the human majority and the eventual revolution of a new system. Thus outcomes number two and three are most likely to happen eventually. The question remaining is thus, how can a nation prevent a domineering government for the longest time? This is outcome number one comes into play; a democratic system is by its very design meant to prevent a domineering government from arising. Outcome number four is the most unlikely to happen becau... ...ew act and lead it down a path it was never meant to go. The people of the United States are now more than ever willing to sacrifice their liberty for security. Dependency on government leads to a loss of personal liberty. The government should seek to make the people more independent and less reliant on social welfare programs. The fact that we see more dependent people now than ever before is a sure sign that U.S. citizens are sacrificing their liberties for security and comfort. We are not necessarily meant to live a comfortable lifestyle. Such a life would chock the freedom's that make hero's out of men. We need to separate the definition of peace and the definition of comfort as it applies to a people's own independence. The attitudes of the people who will allow themselves to be dominated is by far worse than a domineering government.

Contemporary Culture Seen Thru Post-War British Films

The British cinema of the Second World War has typically been exemplified in terms of its depiction of ‘the people's war’. The films which have attracted most crucial consideration are those which offered a picture of the British people at war, united regardless of class differences, and where the chronicles of individuals, heroic though they may be, were inspired into the greater story of the whole nation pulling together at a time of national crisis. Curran and Porter (1983) have identified, for the first time in British feature films, a genuine, true-to-life image of ordinary men and women.Roger Manvell (1947)considered that films such as Millions Like Us, San Demetrio, London, Nine Men, The Way Ahead, Waterloo Road and The Way to the Stars ‘showed pe ople in whom we could trust and whose experience was as genuine as our own’. The reason for this pristine realism, according to Aldgate and Richards (2002) is usually clarified through the impact of the docu mentary movement, the progressive left-wing sector of the British film industry, on the mainstream feature film producers. The British film industry endeavoured to open out overseas. J.Arthur Rank, of the Rank Organization, extended his world-wide distribution. The Associated British Picture Corporation or ABPC joined Warner Brothers to institute distribution in the United States. Perry (1988) noted that Alexander Korda acquired London Films and British Lion, the former from MGM. Korda's London Films had in 1933 created The Private Lives of Henry VIII. He established circulation of his films in the United States through Twentieth Century Fox. Green (1983) illustrates that unlike the aspirations of the highly financed studios, Ealing Studios focused its labours on a series of modest comic films.Teams of writer/directors made a series of remarkable films. The Boulting brothers, John and Roy, interchanged as director and producer of a series of films, including Brighton Rock (1947), Th e Magic Box (1951), Lucky Jim (1957), and I'm All Right, Jack (1959). The team of Michael Powell and Emeric Pressburger, operating under the label of the Archers and supported by J. Arthur Rank, made two specials, The Red Shoes (1948) and Tales of Hoffman (1951). The first popularised ballet while the second popularised opera.Powell and Pressburger's Stairway to Heaven (also called A Matter of Life and Death, 1945) was the make-believe tale of a pilot who is mistakenly called to heaven so soon. One of the folklores that cropped up from war-weary Britain was a faith in the unity and equality of the community. The myth persisted for a brief time after the war, stimulated by expectations for the Labour government's experiment, when recuperating English society felt the likelihood of progressing the unity experienced in the â€Å"people's war† to decipher the nation's massive social problems.The myth, in which all elements of society, even those not normally associating with one another, pull together, played out in a number of films, such as the Ealing films of Hue and Cry, Whiskey Galore, Passport to Pimlico, and The Blue Lamp. Michael Balcon of Ealing Studios produced these films as â€Å"fantastic escape. † The fantasy created was of a sense of community prompted by the world war. The distraction was in fancy and departure from actuality. Hue and Cry was the first of what have become known as the Ealing comedies and it started the fantasy foundation of community.The setting in south London, an area devastated by the German blitz, was scheduled for enormous restoration in the years 1945-1953. In Hue and Cry, writer T. E. B. Clarke fixed on a London community of youths living and playing around a bombsite, who come together to overpower a gang of criminals. The young hero, Joe Kirby, spends time reading escapist pulp detective comics. Through a series of imaginary and strange encounters, Joe ascertains a criminal syndicate of black market operators using comic books as a code. Joe, with the help of the community of boys, suppresses the criminals, led by the evil Nightingale.Manvell (1947) said that at the end of the war, British film was trapped in a struggle between its realist, documentary tradition and a pull toward the fantastic and expressionism. The anthology film Dead of Night (1945), co-directed by Alberto Cavalcanti, Robert Hamer, Charles Crichton and Basil Dearden, caught some of this resistance. The film modifies from the factual to the Gothic. It makes use of expressionist techniques, such as a powerful mirror scene. Landy (1991) described that realism was a primary trait of British cinema during the war.Realism was acknowledged with black and white, straight-forward narrative and characters. It was profoundly influenced by Britain's documentary tradition. However, many post-war films were answers to realism. Of course, realism comes in many forms. Some films used realism seemingly to expand the story line, as in Michael Anderson's The Dam-Busters (1954), the Boulting brothers' Seven Days to Noon (1950) or Michael Powell's The Small Back Room (1949). The Boulting film involved a reconstruction of the evacuation of London when the city is endangered by a scientist with an atomic device.Powell's film integrated a long episode of the dismantling of a bomb. Ealing comedies, such as Hue and Cry and Passport to Pimlico, used realism as a framework for stories that were essentially non-realistic. In other films, such as Carol Reed's The Third Man or Odd Man Out, realism is used to heighten the drama and suspense. Other films used a documentary-style reconstruction, such as Charles Frend's Scott of the Antarctic (1948). The documentary-style opening of The Blue Lamp was an intentional device, although the story propagated the fantasy of community.The documentary opening and closing of Whiskey Galore were essentially significant to the film's satire. Realism, as a predominant style, resurfaced in the late Fifties, leading to â€Å"new cinema† or social realism. Dickinson and Street (1985) said that expressionism, rather than realism, dominated many of the British productions. Most of the literary were highly yet successfully stylized, including Lean's adaptations from Dickens, Olivier's Shakespearean films, and Dickinson's The Queen of Spades. Michael Powell and Emeric Pressburger's The Red Shoes and Tales of Hoffman are examples of the stylization.The films represent the nexus of several strands of film and literary tradition, including German expressionism of the 1920's, romanticism, Gothic, the combination of the arts, and the reaction of realism. The Red Shoes was a story by Hans Christian Anderson, derived from a story by E. T. A. Hoffman (1776-1822), a German romanticist, and influenced by life of Russian ballet director Diaghilev and dancer Nijinsky. It is the story of a ballerina torn between the control of two men — her director, Lermontov, and her husban d, Julian, a conductor.Her husband wrote the score for a ballet just for her — â€Å"The Red Shoes. † Lermontov directed her in it. Although Vicki is tough at the start, able to return â€Å"the gaze† of Lermontov, she soon loses her capability to endure either man. The men, primarily Lermontov, are puppet masters, using manipulation to restrain the female to the male's domination. Geraghty (1985) stresses that the battle of the masters is carried out on several levels. At the core of the struggle are the highly stylized ballet scenes, using images of Julian conducting, Lermontov directing and Vicki soaring on stage and in the air.The shoe maker in the ballet is, likewise, a puppeteer. The expressionistic ballet, a combination of music, art, dance and film, is surrounded by the narrative, in which the dancer shifts loyalties between herself, Lermontov and Julian. Lermontov manipulates both dancer and conductor. Vicki finally escapes by injuring herself and endin g forever her ability to dance. Lermontov continues the final performance of the ballet without a dancer in the lead role. Green (1983) said that The Tales of Hoffman was based on an opera of the German expressionist Jacques Offenbach.It comprises film with little dialog. It recollects the universal visual language of the silent film. The various characters of the opera, which challenge and defy Hoffman, a nobleman/poet, include an array of manipulators — an eye glass maker, a master of souls, and a demonic doctor. The filmed opera originally had four episodes, though one episode, hence another manipulator, was cut from the film. The film represents creator as monster and tormentor as well as tormented victim. This theme, said to cast Hoffman as a metaphor for Powell, recalls Lermontov and his tries to gets in touch with Vicki.Both films utilise expressionist techniques such as the metaphors of the gaze and the mirror to symbolize and accentuate the struggle, which Werner Fas sbinder has called sadism in the creative act and creation in destruction. Williams (1991) describes Both Powell and Pressburger films aim to create what Richard Wagner hoped to do with opera — the total art by combining the visual with the aural. The Red Shoes mediates ballet cinematically. It interprets ballet into film rather than record ballet on film. The Tales of Hoffman interprets opera into film rather than record opera on film.Adding to their stature, the creative collaboration of Powell and Pressburger combined the art tradition of European film and the technical advances of American film. Their films experimented with the new Technicolor technology. Low (1985) reports that the anti-realism traits of German expressionism, Gothic and fantasy even appeared in the Ealing comedies. At least twice in Hue and Cry — when the hero and his friend climbed the stairs to the writer's apartment, and in the final fight with the criminal master-mind in the bombed building à ¢â‚¬â€ the camera angles and shadows evoked images of German expressionist films such as The Cabinet of Dr.Caligari. The expressionistic device of the mirror appears in a number of films, such as Dead of Night, and The Blue Lamp. Likewise, the technique of â€Å"the gaze† appears in several films, including The Blue Lamp. Williams (1991) described the behaviour of the writer and the Victorian clutter of his apartment, and the passage of the children through the London sewers, both in Hue and Cry, evoked images of Gothic horror. Likewise, the Hammer horror films were a reaction to realism. Fantasy appeared in a variety of films, especially the Ealing comedies, including the fanciful idea of a sovereign Pimlico or Hue and Cry's children against crime.These communities were rooted in fantasy not reality. They were no more than a daydream. British cinema after the Second World War can be distinguished by a number of features. The films were generally comedies, melodramas, litera ry or horror films. Among the features coming out through these films were 1) attempts to preserve the nostalgic values, such as community of wartime Britain, and 2) the denunciation of the realism and documentary style of the World War II films, particularly through expressionism and stylization. Britain today is a richly mixed society and culture.Its residents typify a wide variety of national, cultural, racial and religious backgrounds and mixtures. That diversity is an outcome of a history, which has incorporated invasion, expansion, empire and Commonwealth, and Britain’s role as a retreat for people of all races. Murphy (2000) describes the British governments have taken measures to undertake problems of discrimination and disadvantage through pioneering such things as race relations legislation which makes racial discrimination an objectionable, and illegal practice, and through strategy to remedy disadvantage.Britain’s ethnic diversity, with its range of and uni que mix of cultural identities and heritages, describes and puts in worth to contemporary Britain. For instance, the Muslim society in Britain make a crucial and lively input to every facet of life from sports and the arts to business and even politics. This paper shall look into at least three film features created after the Second World War. First is Notting Hill which stars Julia Roberts and Hugh Grant. The film was a certified box-office hit not only in the United Kingdom but the world over.Next is Four Weddings and a Funeral written by the same writer of Notting Hill. The last movie is Chariots of Fire. Britain’s contemporary cultural diversity is being studied through these film features. Notting Hill Notting Hill has a reputation as an affluent and fashionable area popular for its attractive terraces of large Victorian townhouses and high-class shopping and restaurants. Residents are symbolised as young and affluent and many people who conform to such stereotypes are o ften referred to as â€Å"The Notting Hill Set†, â€Å"The Notting Hillbillies†, and â€Å"Trustafarians†.The area came to international attention with the release of the successful Hollywood movie of the same name. Notting Hill (1999) stars Julia Roberts and Hugh Grant use the characteristic features of the area as a backdrop to the action, including the Portobello Road antiques market and enclosed square gardens. Notting Hill is a 1999 romantic comedy film set in the Notting Hill district of London,. The screenplay was written by Richard Curtis who also wrote the movie Four Weddings and a Funeral. In Western culture, we are fixated by the notion of celebrity.This may be easily viewed with the enormous number of paparazzis everywhere that descend on public figures when they make appearances, or the popularity of gossip magazines and TV shows. Celebrities are treated like royalty – fascinating and untouchable, they become objects of unreasonable adoration . Perhaps one of the most common fantasies entertained by an average man or woman is what would happen if someone famous fell in love with them. And therein lies the premise of Notting Hill. Hugh Grant plays William Thacker, the owner of a small bookstore in London's Notting Hill.Grant’s character is just an average Joe – when he's not working, he spends time with his friends and his wacky Welsh flat-mate, Spike played by Rhys Ifans, but has no romantic life to speak of. One day, however, the foundation of his way of life changes when Anna Scott, played by Julia Roberts, a famous actress, walks through the door to his little shop. In London to publicize her new film, she's taking a break from the press and Notting Hill seems like a good place to lose them. Later, William literally runs into her in the street, spilling orange juice all over her. Annoyed and humiliated, he requests her to his place to clean up.Much to his surprise, she accepts his offer, and, after chang ing outfits, she gives him a lingering kiss on the lips. William is immediately smitten and so, apparently, is Anna. Thus begins a turbulent relationship that asks whether a star can live happily ever after with somebody who has never had his face in the papers. Although Notting Hill is a pleasant enough motion picture, it isn't much more than that. It's a domesticated movie that takes few chances. Even the casting of Hugh Grant and Julia Roberts is an example of playing it safe, since both are proven box office draws.The comedy, while sporadically funny, occasionally feels forced and unnatural, as if screenwriter Richard Curtis was forced to ratchet up the level of humour at the cost of characters' integrity. Spike is a case in point. As portrayed by Rhys Ifans he's the constant butt of jokes but he achieves little purpose beyond that. He's a pure misrepresentation of a lewd lazy bone, and, whenever he comes on screen, he actually becomes a disturbance. Another problem with the fil m is that the romance is half-hearted. While there's a feeling of sociability and even affection between William and Anna, there was no passion felt between the two.They appear more like brother and sister than lovers broken up by an army of publicists and photographers. The plot pursues the ordinary beat of a traditional romantic comedy: boy meets girl, boy likes girl, boy and girl get to know each other, then complications interfere. In this case, those complications come in the form of Anna's off-again/on-again boyfriend and the media. Notting Hill is not without its enjoyable moments. The relationship between two of William's friends, Max and Bella, is touching. There's an exciting conversation between William and Anna about why men are attracted to breasts.And there's an appealing shot of William walking down a street in Notting Hill as the seasons change around him. The movie shows us how Britain has achieved tremendous changes after the war era. It is an attempt to penetrate the western movie market and this proved to be quite a difficult task at first. Four Weddings and a Funeral The simplest and most honest articulation of praise that can be presented to this Mike Newell's movie is that it epitomises two hours of solid movie magic. Four Weddings and a Funeral enjoys the extraordinary power to make an audience laugh and cry without ever apparent scheming or going desperately over-the-top.Another Hugh grant movie who plays Charles is a serial monogamist or someone who moves from girlfriend to girlfriend without ever falling in love. His friends have started down the matrimonial road, but not Charles. Feelings of spending the rest of his life with someone never went through his mind, until one day at a wedding when he encounters Carrie played by Andie MacDowell, an American fashion editor. And, although the two enjoy a brief rendezvous at an inn, Charles' typical British uncommunicativeness comes in, and Carrie is on her way back to America before he rec ognizes he should have said something.Here’s another movie that showcases cultural diversity in Britain were two individuals from different cultural backgrounds may have the possibility of ending up together despite their cultural diversity. Four Weddings and a Funeral is about four weddings and a funeral. While the central story of this delightful motion picture is somewhat common romantic comedy fare, it is structured by a plot packed with little twists and turns, lots of laughs, and a frothy, fascinating atmosphere. Mike Newell, whose recent directing credits include Enchanted April and Into the West, maintains to display a clever hand when it comes to good, escapist fun.Newell's direction is unassuming — he allows his actors and the script to carry the film, which results in an enjoyable mix of cheerful comedy with a dash of misery. Screenwriter Richard Curtis is fast to let the humour starts flowing, and once it starts, it never stops. The scenes most likely to ca use irrepressible laughter happen during the second wedding and centre on Rowan Atkinson as a somewhat confused priest. It's not a shock that Atkinson feels at home with a Curtis script, since the two have teamed up on the British TV show Blackadder.Four Weddings and a Funeral is a modern comedy with a very time-honoured theme. It mixes upright breeding and bad language; laughter and tears; and marriage and friendship into a thoroughly enjoyable whole. This movie showcases how Britain has become one of the world’s best movie producers. It was so popular across the globe which highlighted the greatness of Britain. Chariots of Fire Sporting events today have become vicious, angry affairs where the slogan, more frequently than not, is â€Å"win at all costs. † Demonstrations of good sportsmanship are about as rare as altruism.Everyone is out for themselves, and the displays of athletes like Albert Belle, John McEnroe, and Dennis Rodman can sit in the stomach like a large piece of heavy matter. So it's invigorating to look back at an era when triumph didn't command seclusion, resentment, and disgust of one's rivals. Chariots of Fire, the Oscar-winning 1981 film, delights us to the 1924 Olympics, and, in the process, highlights such laudable qualities as loyalty, determination, and fraternity. That's not to say that winning isn't important to the competitors in Hugh Hudson's film.On the other hand, for British track stars Harold Abrahams (Ben Cross) and Eric Lidell (Ian Charleson), it's a principal anxiety, but neither is so fixated by their ambition that they lose sight of the larger picture. Eric is a devout Christian who runs because he considers it venerates God. Harold is a Jew who struggles as a way of establishing his worth. Both are driven by an internal fire, and have nothing but reverence for their competitors. Chariots of Fire tells the story of the British triumphs at the 1924 Olympics, where the UK representatives took a number of medals over the heavily-favoured Americans.With Abrahams and Lidell leading the way, the British track team had one of their best-ever showings. This film outlines the two principal athletes' paths to the Paris games, where their on-field victories form a astoundingly low-key climax. Chariots of Fire doesn't depend on worn-out sports film cliches; it's more fascinated in enthusiasm and character improvement. Yes, it's essential to know that Abrahams and Lidell win, but the real essence of the story is enclosed in what leads up to the races.Like in Sylvester Stallone's first Rocky, it's probable to claim victory before the competition begins — Lidell because he has holds fast to his beliefs and Abrahams because gives all he has to give. At the time when Chariots of Fire was first released, many of the major cast members, including Ben Cross, Ian Charleson, Nigel Havers, and Alice Krige, were relative unheard of. All give strong presentations, and each was remunerated with future part s in other productions. Some identifiable faces fill supporting roles, including Sir John Gielgud as the Master of Trinity College and Ian Holm as Abraham's mentor, Sam Mussabini.There's barely a trace of exaggerated scenes in Chariots of Fire, which makes the film-watching experience all the more effective — director Hugh Hudson shows respect for the veracity of his material and the cleverness of his audience. The deficiency of maudlin moments supplies the storyline with an authentic quality that supports its factual background. Not only do we care about the characters, but we admit that they really existed. In fact, the entire production declares that same sense of atmosphere. Most sports movies counts on melancholy and adrenaline — Chariots of Fire stands up on strong writing, direction, and acting.Approval of this picture doesn't require a love of sports, simply an understanding of human nature. Conclusion Immigrant, ethnic minority, asylum-seeker – slivers of intimation divide the meanings of each term in contemporary Britain. Ethnic minority, black and Asian, cultural diversity – clouds of confusion have distinguished contemporary arts in Britain over the past 30 years. Cook (1981) declares that notably, every liberal political measure undertaken so far to correct injustices – the Stephen Lawrence Inquiry into institutional racism being only the most recent – has proven ineffectual.Racism is not an intellectual failure that can be corrected by a greater dose of education. It is a moral value, however much one may abhor such a morality. It is an imaginative construct and so the engineers of the imagination – artists – find themselves in the frontline, their weapons being the pen or the hand or the body or the voice. Gilette (2003) discloses Post-war British film was both a response to the world war and a reaction to the film styles of the war and post-war periods. As a response to the war, post-war f ilms adopted a style of pseudo-realism to construct a post-war fantasy world.This fantasy, sometimes captured as a daydream, attempted to preserve the spirit of the war years, including the values of community and egalitarianism. This daydream or fantasy world also served as an escape from the memory of the war and the disappointment over the failure of a new society in post-war Britain. As a reaction to the war, post-war films revolted against the realism of the war-period films. They utilized and integrated strands of romanticism, expressionism, and the Gothic. References: Aldgate, A. and Richards, J. 2nd Edition. 1994. Britain Can Take it: British Cinema in the Second World War.Edinburgh: Edinburgh University Press Barr, Charles; Ed. 1986. All Our Yesterdays: 90 Years of British Cinema. London: British Film Institute Aldgate, A. and Richards, J. 2002. Best of British: Cinema and Society from 1930 to the Present. London: I. B. Tauris Barr, C. Ealing Studios (London: Cameron & Tayl or, 1977). Cook, D. A History of Narrative Film (New York: W. W. Norton & Company, 1981). Curran, J. and Porter, V. ; Eds. 1983. British Cinema History. London: Weidenfeld and Nicholson Dickinson, M. and Street, S. 1985. Cinema and the State: The Film industry and the British Government, 1927-84.London: BFI Friedman, Lester; Ed. 1992. British Cinema and Thatcherism. London: UCL Press Geraghty, Christine. 2000. British Cinema in the Fifties: Gender Genre and the New Look. London Routledge Gillett, P. 2003. The British Working Class in Postwar Film. Manchester: Manchester University Press Green, I. â€Å"Ealing in the Comedy Frame,† in British Cinema History, eds. , James Curran and Vincent Porter (London: Weidenfeld and Nicholson, 1983). Landy, M. 1991. British Genres: Cinema and Society, 1930-1960. Princeton University Press Low, R. 1985. Film Making in 1930s Britain.London: George, Allen and Unwin Rotha, Paul. 1973. Documentary diary; an informal history of the British docum entary film, 1928-1939, New York: Hill and Wang Swann, Paul. 2003. The British Documentary Film Movement, 1926-1946. Cambridge University Press Manvell, R. ‘The British Feature Film from 1925 to 1945’, in Twenty Years of British Film 1925–1945, eds M. Balcon, E. Lindgren, F. Hardy and R. Manvell (London, The Falcon Press, 1947), p. 85. Murphy, Robert. 2000. British Cinema and the Second World War. London: Continuum Murphy, R; Ed. 1996. Sixties British Cinema. London: BFIOrwell, G. â€Å"England, Your England† (1941), in A Collection of Essays (New York: Doubleday, 1954). Perry, G. 1988. The Great British Picture Show. Little Brown, 1988. Porter, V. â€Å"The Context of Creativity: Ealing Studios and Hammer,† in British Cinema History, eds. , James Curran and Vincent Porter (London: Weidenfeld and Nicholson, 1983). Powell, Pressburger and Others (British Film Institute, 1978). Shaw, T. 2001. British Cinema and the Cold War. London: I. B. Tauris Willi ams, T. various lectures, The Survey of Film History, fall semester, 1991, Southern Illinois University, Carbondale.